All You Need to Know About Media Monitoring And Analysis

10/31/2022

Media monitoring | Image Resource: gearheart.io

Organizations employ media intelligence to identify what is being said about the company, its brand, or an issue that may have an impact. Media monitoring and analysis, for example, can assist firms in tracking public relations campaigns, determining the nature and scope of certain social trends, and gaining insight into how the press and other influencers are reacting to their offerings and messaging.

Media monitoring and analysis is the process of compilation and analysis of data of a company, collected by social media and traditional content providers by employing software and enhanced by human analysts. The generated media information is packaged as per client criteria and sent to those clients in a timely, near-real-time manner.

Some of the metrics used in media monitoring

The media attention paid to a story about an organization, company, issue, message, or other topic is referred to as prominence. It can be quantified using a variety of metrics that assess the quality and quantity of media coverage, such as:
The type of media covering the story is like blogs, television stations, daily newspapers, community newspapers, business publications, etc.
Scope refers to the geographic area that the media covers, which might include national, provincial, regional, and precisely specified and selected locations.
Share of voice - the organization's percentage of media attention of a product, problem, industry, cause, etc. This data can help with competitive intelligence research.
Tale size/length - the space the story takes up in print media like 400 lines, a little mention, etc., the time it gets in broadcast media like 10 seconds, one minute, etc., and the space/time it gets in new media.
Tale size/length - the space the story takes up in print media like 400 lines, a little mention, etc., the time it gets in broadcast media like 10 seconds, one minute, etc., and the space/time it gets in new media.
Placement - the location of the story in the media. It could be anywhere from the whole front page to number 52 of a newspaper, or it could be in the games or international news section. The location of the story in the newscast is referred to as placement in the broadcast. It could relate to the space it occupies in new media.
The estimated number of editions of a publication supplied to print audiences (circulation/share) (media circulation).
Viewer share is the proportion of listeners or viewers who tune in to a broadcast outlet within a specified market of listeners/viewers. For further information, see the sections on print circulation and listener ship/viewership below.
Media relevance - the criterion used to establish how relevant a particular media is to the organization's target audience. This can be measured by how closely the demographics and/or psychographics of the media audience match those of the organization's audience.

Some of the other factors involved in media monitoring process and analysis are story treatment, use of visuals, type of coverage tone or sentiment.